Verification of the authenticity of customer reviews
Every consumer review is checked for authenticity before it is published to ensure that reviews only come from consumers who have actually purchased/used the products reviewed.
The review is carried out
by manual verification in the form of a comparison of the rating with the order history of the merchandise management system in order to make a previous product purchase a necessary condition for publication.
or
by sending individualized links to consumers after completing an online order, which lead to an online evaluation form and which ensure that access to the evaluation function is only granted to consumers who have actually purchased a product
